Why recruitment companies need to focus more than ever, on their online branding

By Liam Mooney, Founder of Blue Pencil

I had an interesting conversation with one of my directors earlier this week. We spoke about video technology and whether this really is the future of modern business. The discussion both led us to the same conclusion, that business is won mainly on trust and video tech whilst good, will not win business unless you already have a pre-existing relationship with the client or you have a strong company brand to “kick down” the door.

Traditionally recruitment companies have built their brands based on word of mouth referrals, personal contacts/networking great reviews and excellent service levels. With levels of recruitment significantly lower and current business restraints, it’s hard to build a brand with actual personal interaction. Now more than ever companies have to rely on their online brand. Building your online presence will mean more target clients will know who you are and as such are more willing to speak. Specific online areas to focus on are

• Online newsletters

• Social media campaigns

• Market Intelligence reports

• Branded content and marketing documents

• Online reviews

• Media publications

If you are a recruiter looking to set up your own business, it will be that much harder to build your brand as hiring levels are low and you cannot rely on word of mouth. This is why we feel that the franchise model will be so attractive to recruiters who are looking to set up their own ventures. You have the freedom to run your own business as well as work under the umbrella of an established brand.

If you have any views on this article or would be interested in becoming a franchisee of Blue Pencil please contact liam@bluepencil-legal.com